NoPaperForms is now Meritto!
Today marks six years since we embarked on our journey. During that time, we have made significant strides. You might be wondering, 'Why the change?...
Meritto Blog
Partnering with 1000+ institutions to scale their admissions, we have a lot to share.
In this blog section you’ll find everything – from expert advice on scaling admission to best practices and everything in between.
NoPaperForms is now Meritto!
Today marks six years since we embarked on our journey. During that time, we have made significant strides. You might be wondering, 'Why the change? What prompted us to do this, and what will it mean for our company, our...
Posted on April 17, 2024
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team-meritto 4 Min Read
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team-meritto 4 Min Read
What is the Difference Between Admission CRM and Traditional ERP?
Every business is different. And so is the solution required to scale it. Whether you are a group of schools or a standalone one, it is high time to identify the right solution for your business growth and hit the...
Posted on March 14, 2023
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team-meritto 7 Min Read
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team-meritto 7 Min Read
B2B vs B2C CRM: What is B2C CRM and How is it Different from B2B CRM?
Customers are the lifeblood of any company. If you want to achieve long-term success, it is imperative to manage that relationship. But that does not imply that every CRM software is a wise investment. So, what do you choose and...
Posted on March 6, 2023
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team-meritto 6 Min Read
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team-meritto 6 Min Read
How to Reduce CAC in EdTech Industry?
Sustainability and profitability are essential to all enterprises across all the industries. After COVID-19, EdTech sector has grown rapidly. Globally, EdTech startups raised more than $11 billion in 2020 alone. Another promising way to increase profitability in the sector is...
Posted on March 5, 2023
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team-meritto 5 Min Read
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team-meritto 5 Min Read
How to Choose the best CRM For Education Industry?
One of the fundamental pillars on which every educational organisation based its success is the development of meaningful, long-lasting relationships with it's student. A CRM for Education industry is a solution to manage interactions with current, prospective, and graduated students...
Posted on January 23, 2023
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team-meritto 3 Min Read
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team-meritto 3 Min Read
Student Recruitment Strategies for 2023
As we look ahead to 2023, the competition for student recruitment will continue to grow, making it more challenging than ever for institutions to attract...
7 Ways to Generate Higher Education Leads in the Middle East
Lead generation refers to attracting potential customers and eventually engaging them to convert into customers. Higher education institutes in the Middle East can use an...
8 Marketing Strategies to Generate Higher Education Leads in Singapore
Singapore has emerged as a hub for higher education, with a wide range of courses being offered by various institutions. More and more local and...
Ultimate guide to grow admissions in Singapore
Singapore is a thriving hub of higher education and attracts students from all over the world. The country's high standard of living, top-notch infrastructure, and...
5 Ways to Grow Admissions in the Middle East
The Middle East is home to some of the world's leading educational institutions, with universities and colleges that are globally recognized for their academic excellence...
What is the Difference Between Admission CRM and Traditional ERP?
Every business is different. And so is the solution required to scale it. Whether you are a group of schools or a standalone one, it...
Examples of Drip Marketing Campaigns for the Education Industry
Drip marketing is a valuable tool for educational institutions looking to reach and engage with prospective students, current students, alumni, and other stakeholders. By sending...
How a Student Admission Portal help in Scaling Admissions?
In today's digital age, educational organisations are facing increasing competition and are under pressure to attract and retain students/ candidates. One way to streamline the...
Lead and Opportunity Management: Maximise Your Sales Potential
You must quite familiar with the terms like lead, prospect, opportunity, and many other terms if you work in sales or marketing. These terms have...
What is Field Force Management Software?
Many educational organisations have a direct sales force or numerous employees dispersed throughout various offices in different regions of the nation or the globe. How...
All about CRM for Study Abroad Consultants?
Overseas Consultants or Study Abroad Agents need a purpose-built CRM because it helps them to manage and streamline their operations, leading to increased efficiency and...
How EdTech Companies can Ace Customer Retention?
Retention is an important metric for educational institutions because it is closely tied to revenue and long-term sustainability. From tracking customer interactions to automating communication...
What is Field Force Automation & Educational Organisations can use it?
Field Force Automation (FFA) is a cutting-edge technology that helps organisations streamline their field operations and improve productivity. It provides a comprehensive solution for managing...
B2B vs B2C CRM: What is B2C CRM and How is it Different from B2B CRM?
Customers are the lifeblood of any company. If you want to achieve long-term success, it is imperative to manage that relationship. But that does not...
How to Reduce CAC in EdTech Industry?
Sustainability and profitability are essential to all enterprises across all the industries. After COVID-19, EdTech sector has grown rapidly. Globally, EdTech startups raised more than...
How to Increase Sales in the EdTech Industry?
The Edtech industry is rapidly growing, with more and more educational institutions and students turning to online learning and digital tools to enhance their education....
What is a Business Lead?
Business leads are potential customers that have shown interest in your product or service and could become paying customers in the future. In today's digital...
What is a Lead in Education Industry?
Lead generation is an essential component of any successful sales strategy, and a lead is the first step in the sales process. A lead is...
What is School CRM Software and how it helps in Increasing Admissions?
Schools are facing more competition than ever before, and they need to find innovative ways to attract and retain students. One solution that many schools...
What Is Lead Routing or Lead Allocation?
Directing leads from a company's marketing efforts to the sales team or individual sales representatives for follow-up is known as lead routing or allocation. Lead...
What are Google Banner Ads for Higher Education?
Google Banner Ads are a popular form of online advertising that can be a valuable tool for driving higher enrollments in the education industry. With...
What is Sales Employee Tracking App and its Features & Benefits?
In this blog, we will delve deeper into the concept of sales employee tracking apps, including their key features and benefits. From increased visibility into...
How we can Leverage Sales Force Management using CRM?
Sales Force Management (SFM) is an integral part of any successful sales strategy, and it involves tracking, analysing, and optimising the activities and performance of...
Trendy Hacks for EdTech Sales and Marketing to Increase Enrolments
EdTech has disrupted traditional education, offering a more flexible and personalized learning experience. As the demand for online education continues to rise, it is crucial...
What Is Pipeline Management?
Selling more does not necessarily imply selling better. And no matter how many times or how successfully you sell anything, if the section of the...
What is Field Force Tracker in the Education Industry?
Working with a huge team, especially the field force and worrying about something, but you can't see it up close, is far too obvious if...
What is a Pipeline in CRM?
A pipeline CRM, also known as a sales pipeline CRM, is a software tool that helps organisations manage the sales process from start to finish....
What Is A Tracking URL? Why is it Important?
Marketing automation software is designed to make our life as marketers easier and more productive, but the plethora of options can be daunting at times,...
What are the Stages Of A Sales Funnel?
A sales funnel is a visual representation of the journey a potential customer takes from initial awareness of a product or service to becoming a...
What is Sales Software and its Benefits?
Sales software is not limited to just one industry, it can also be applied in the education sector to help institutions manage their enrollment and...
What are some of the Best Strategies for Student Recruitment?
Student recruitment is a critical component of any educational organisation as it directly impacts the growth and success of the organisation. By having well-executed and...
What is a Call Centre CRM?
Wondering what a call centre CRM is or why you need it? Keeping a track of all communications and interactions with your candidates, and maintaining...
What Is Cloud CRM and how can we benefit from it?
Today, the cloud is everywhere we do practically all of our work. And it saves everything so that our devices don't have to, including the...
What is the difference between MQL and SQL?
In the world of lead generation and sales, the terms MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) are often used to refer to...
How To Get Learning And Insights From Sales Analytics?
The education industry is constantly evolving, and it's important for educational organisations to stay ahead of the curve by making data-driven decisions. Everything in life...
What is Lead Capture Automation & its benefits?
The concept behind auto lead capture is to automate the process of capturing the contact information of site visitors. You can do this by placing...
What are must have Capabilities of Education CRM?
Education CRM (Customer Relationship Management) systems are designed to help educational institutions manage their interactions and relationships with students, prospects, and alumni. In today's fast-paced...
What are the Modules Available in EdTech CRM?
Modules in an Education CRM (customer relationship management) system are important because they allow for the organisation and management of different types of data and...
Marketing Automation for Education Industry
Marketing Automation for Education industry has revolutionised the way education businesses operate and drive growth. In the education industry, it has become a crucial tool...
Leverage Campaign Analytics for more enrollments
The responsibility of generating high-quality leads for the company falls on marketers. This could involve both short-term and long-term objectives. But how do they accomplish...
What are some Actionable EdTech Sales Strategies to Boost Conversions in 2023?
The education technology (EdTech) industry is growing at a rapid pace, with new innovations and solutions emerging every day. But as the competition in the...
What is CRM Funnel? How many stages are there in it?
A CRM funnel, also known as a sales funnel, is a visual representation of the journey that a potential customer goes through before becoming a...
What is Lead Tracking?
Lead tracking refers to the process of monitoring and managing potential customer interactions and information throughout the sales pipeline. The goal of it is to...
Best Lead Distribution Strategies for Education Industry
Lead distribution is an essential aspect of the education industry. It enables them to manage and track student enquiries effectively and enrol them. By implementing...
How to Improve B2C Sales using CRM?
In today's digital age, having a strong Customer Relationship Management (CRM) strategy is essential for any business looking to improve its sales. The education industry...
What is Facebook Lead Ads? How to Generate Leads with it?
Facebook Lead Ads are a powerful tool for lead generation in the education industry. With over 2.8 billion monthly active users, Facebook is one of...
What are the Lead Stages in the Sales cycle of Education Industry?
No matter what industry they are in, all businesses go through the same leadstages to clinch agreements. A sales process provides you with a precise...
How to Improve Student Retention in the Higher Education industry?
Student retention is the top priority for any organisation. Each organisation's student attrition rate is influenced by unique factors. However, keeping students enrolled and concentrated...
What is the importance Of CRM in Customer Satisfaction?
Customer expectations have skyrocketed during the past few years across all sectors. The majority of industries, including FMCG, vehicles, travel, and tourism, give customers a...
How To Increase Student Enrollment using a CRM?
While encounterings issues in our daily routine, our life comes to a screeching halt because we idolise technology's presence in all the nooks and crannies...
Create Highly Useful College Student Personas
Creating highly useful college student personas is essential for educational organisations looking to connect with their target audience and improve their recruitment efforts. In this...
How to Enhance Enrolments using Drip Marketing Campaign?
Drip marketing campaigns can be an effective way for educational institutions to reach potential students and increase enrollment. By sending targeted and personalised messages over...
What is Higher Education CRM & how it is useful to scale enrolments?
Higher education institutions are constantly looking for ways to improve communication and engagement with students, as well as streamline and automate administrative tasks. One powerful...
How to generate Facebook Leads for your Educational organisation?
Whether you approve of it or not Facebook is one such social media platform that helps you maintain a brand and boost engagement through campaigns....
Why do we need CRM and ERP Integration and what are its Benefits?
In today's fast-paced business world, educational organisations are constantly looking for ways to streamline their operations and improve the student experience. CRM (Customer Relationship Management)...
How does Enquiry Management System work for Education Industry?
Enquiry Management Systems are crucial tools for educational institutions as they help streamline the admission process and manage student enquiries effectively. In this blog, we...
What are KPIs for Email Marketing Campaigns?
Email marketing is a powerful tool for reaching and engaging with your target audience. However, measuring the success of your email campaigns is just as...
How a Student Admission Portal can help scale Admissions?
In today's digital age, educational organisations are facing increasing competition and are under pressure to attract and retain students/ candidates. One way to streamline the...
What are Some of the Use Cases for Education CRM?
Education CRM (customer relationship management) systems are becoming increasingly popular among educational organisations as they provide a comprehensive solution for managing interactions with students, alumni,...
Difference and Similarity between B2B Vs B2C Sales?
In the world of business, companies must navigate the complex landscape of B2B vs B2C in order to be successful. Understanding the similarities and differences...
B2C Lead Generation in the Education Industry
B2C (business-to-consumer) lead generation in the education industry is all about identifying and attracting potential students for educational programmes, services, or organisations. However, it's not...
Admission Strategy For Schools to Enhance Enrolments using CRM
After pandemic, the admission process of schools has undergone majorly. From completely offline to completely online, there has been a total shift in the system....
What are the Benefits of Google Ads in Education Industry?
Google Ads is a platform that allows businesses to create and display Ads on Google's search engine and other websites that partner with Google to...
How to Choose the best CRM For Education Industry?
One of the fundamental pillars on which every educational organisation based its success is the development of meaningful, long-lasting relationships with it's student. A CRM...
What are the Dashboards to Look for in an Education CRM?
Dashboards are important in an Education CRM because they provide a clear and concise overview of key information and metrics. This allows admission heads and...
How to use Google Retargeting in CRM for Better Conversions?
Google retargeting is a powerful marketing activity that allows businesses to reach out to the prospects who have once visited their website but had not...
Benefits of CRM in Education Industry
The use of CRM in education industry is important for many reasons. A CRM system can help educational organisations effectively manage and track leads, resulting...
How to Cross sell in EdTech?
The potential revenue from a candidate doesn't end at the time of enrolment. After a candidate enrols for a course, there is a plethora of...
All about CRM for Domestic Education Consultants?
A CRM, or customer relationship management system, can provide a number of advantages for an education business. One of the main benefits is the ability...
How to choose a CRM for Schools?
A CRM (Customer Relationship Management) system is a software tool that helps educational organisations manage interactions and relationships with customers, clients, and other stakeholders. Often...
How to Choose the Best CRM for Training Institutes?
A CRM (Customer Relationship Management) system can help a training institute manage and organise information about its enroled as well as prospective students, including contact...
How Educational Institutes can Boost Lead Generation?
Lead generation is a process of finding and cultivating potential customers (leads) for a business. The goal of this process is to identify people who...
What is Lead Management Software?
Lead Management Software, or LMS as it is often referred to, is a tool that helps businesses centralise, track, and manage potential customers, known as...
How to Leverage WhatsApp for Education Industry?
Instant messaging platforms are the new revolution in the world of business. With an open rate of 98%, WhatsApp has emerged as one of the...
A Complete Guide to Lead Nurturing
Lead Nurturing is the process of building and maintaining relationships with leads over time through a series of targeted, personalised communications. The goal of nurturing...
How to generate high-quality leads?
Education organisations, whether Higher-ed institutions, coaching & training centres or even Ed-Tech companies, often determine which prospective candidates are most likely to make a purchase...
Leveraging Lead Qualification In the Education Industry
Candidates these days expect a streamlined, personalised experience from their very first interaction with your educational organisations. Basic communications and generic advertising strategies are no...
How to Convert Leads Quickly?
Lead Conversion in the education industry refers to the process of turning prospective students into enroled students. Here are a few strategies that can be...
Lead Tracking: What it is and How it Works
Getting leads into your funnel is challenging enough, but what happens when they do begin to pour in? If your educational organisation isn't indulging in...
Importance of Lead Score in Education Industry
A lead score is a numerical value assigned to a lead in a customer relationship management (CRM) system that represents the lead's level of sales...
What is Enrollment Marketing?
Enrollment marketing is the process of attracting, engaging, and converting potential students into enrolled students. It involves developing and implementing marketing strategies, campaigns, and tactics...
How to Leverage Lead Scoring in Coaching Industry?
One fundamental reality is understood by the top brands in the world that not all leads are made equal. These brands' success depends on their...
Role of CRM for EdTech Industry
The EdTech industry is booming all around the world, the Indian EdTech market is anticipated to grow at a CAGR of 39.77% to reach US$...
How to Choose the Best CRM for Coaching?
A CRM (Customer Relationship Management) system can help a coaching centre manage and organise information about its enroled as well as prospective students, including contact...
What are the Advantages of using a B2C CRM in EdTech?
The education industry is undergoing a digital transformation and more and more education organisations are turning to technology to improve their services. One such change is...
How to use Facebook Retargeting in CRM?
Retargeting on Facebook is one of the platform's most effective techniques for advertising. They give you the chance to communicate with users who are already...
What is Enrollment Management Software ?
Enrollment Management Software helps educational institutions in managing and tracking the end-to-end enrollment process. It typically empowers educational organizations with capturing and centralizing inquiries/ leads,...
Understanding Lead Funnel in Education Industry
Do you believe that your educational organisation might be enroling more leads? Does your admissions staff find it difficult to provide each enquiry with the...
What are the Advantages of Admission CRM Software?
Admission CRM software is a type of software that helps educational organizations manage and track the interactions and relationships with prospective students. It is designed...
Google Ads Lead Connector for Educational Institutions
Every business owner is aware of the need of putting in place a solid lead generation plan to focus on high-quality prospects who are more...
Top 10 Email Marketing Strategies for Education Industry
Enrolment marketing/ Email marketing can be an effective way to reach a large audience at a relatively low cost, and it can be a useful...
Importance of CRM Connectors in Boosting Admission Numbers
For quality outcomes, your institution needs essential technical tools and methods. When deciding whether to adopt CRM software at your organization, you should start thinking...
Facebook Ad Lead Connector: Perfect tool for your Educational Organisations
Do you know that there are over 1.6 billion+ Facebook connections between small businesses and their customers worldwide? Consider how many members of your target...
What is an Admission Management Software?
Admissions are changing. Every facet, from students' interactions with colleges to how those institutions handle the entire admissions process, is changing regularly. Throughout the admissions...
What is an Education CRM Software?
Students are the lifeblood of any educational organization. However, convincing them to come to enroll in your organization isn’t always as easy as it seems....
How to Leverage Drip Marketing in Education Marketing?
The choice of which educational organisation to choose is a significant one for the majority of students, one that frequently requires great consideration and discussion....
What is Sales Process Design in the education industry?
Overview Sales process design in the education industry refers to the process of creating and implementing a sales strategy that is tailored to the unique...
5 types of Sales Performance Reports a Sales CRM can generate
Do you wish to be informed of the current state of your sales department? For the majority of businesses, too much data rather than too...
How to Leverage Chatbot in Education Industry?
Chatbots in education institutions are becoming increasingly popular, as they can provide quick and convenient assistance to students and staff. According to a report by...
Sales Communication for the Education Industry
What is Sales Communication? Sales communication in a CRM (customer relationship management) system refers to the various ways that sales representatives interact with customers and...
How Sales Notifications can boost Enrolment Numbers
What is Sales Notification? A Sales Notification in CRM is a type of alert or notification that is triggered when a specific sales-related event occurs,...
Workflow Automation in the Education Industry
Automation is everywhere. After all a single button eliminates the need for planning and hours of labour. Your staff, though, might still be entering tonnes...
How Ed-tech companies can leverage Marketing Automation
The field of education technology, or EdTech, is enormous and expanding quickly. In 2020, the market for EdTech was estimated to be worth $89.49 billion,...
Do educational institutions need Field Force Automation?
What is Field Force Automation Field force automation (FFA) in a CRM refers to the use of technology to automate and manage the activities of...
Do Educational Organisations need a Sales CRM?
What is a Sales CRM? A Sales CRM (Customer Relationship Management) is a type of software that helps businesses manage customer interactions and sales activities....
What is Sales Automation in the Ed-tech industry?
Overview Sales automation is a process that uses technology, such as an B2C EdTech CRM, to automate and streamline sales tasks such as lead generation,...
What is a Lead Score and How Does It Work?
A lead score is a numerical value assigned to a potential student (also known as a "lead") that represents their level of readiness to pursue...
What is Lead Distribution in an Ed-tech CRM?
Understanding Lead Distribution Lead distribution in a CRM refers to the process of distributing leads among the sales team members or different departments within an...
What is the Difference Between B2B and B2C Marketing?
In today's business world, companies use different marketing strategies to reach and engage with their target audiences. Two of the most common approaches are business-to-business...
What is Lead Management? How to Convert More Leads into Enrolment?
Loss of leads is equivalent to loss of revenue. Indeed, for any organisation, lead management is regarded as the backbone of their business. But often...
What is CRM: Top 10 Myths About CRM Systems For Educational Institutions
A CRM or Client Relationship Management is a pivotal tool that leads an organisation towards profitable business. Nowadays, companies from multiple industries have whole-heartedly integrated...
CRM vs Excel: Why Should You Switch to Education CRM from Excel?
Does your educational organisation choose Excel sheets to conduct the complete admissions process? Let’s be honest! Excel is an amazing tool, considering its accessibility and...
Preschool CRM: Supercharge Your Admissions with Preschool CRM
Managing a Preschool is much more than just running after the tiny tots! It requires one to be proactive while using the right tool, to...
How to Pick the Right CRM for Your Coaching and Training Centre?
While the majority of CRMs provide the bare minimum features, such as a candidate contact information and a history of the interactions, coaching and training...
CRM Full Form: What is CRM – Top Benefits of CRM Software
What is CRM? We often hear companies using CRM to run most of their business activities specifically when it comes down to organising and accessing...
Merrito (formerly NoPaperForms) launches Collexo to Make Education Affordable fo …
Over the last 9 months, we processed close to ₹900 crore worth of fees for our partner institutions. This mainly comprised Token Fees - a...
Why Do Institutions Need an Education CRM?
What is Education CRM? If you have come searching for an Education CRM, chances are, you essentially know what it is. Perhaps, what you should...
A Peek into the Evolution of Education Marketing
Institutes nowadays seem to be adopting every marketing practice that they think can enable them to scale admissions. However, it is choosing the right practice...
Communicating effectively for your Admissions
As lockdowns were imposed as an early response to COVID-19, the world in all turned in huge numbers to digital channels for a variety of...
Admission Advertising: The Strategy that Can Boost Your Admission Marketing ROI!
Today’s Higher-ed Marketers often find themselves running in all directions because there’s just so much out in the world vying for attention. It is as...
