Education organisations, whether Higher-ed institutions, coaching & training centres or even Ed-Tech companies, often determine which prospective candidates are most likely to make a purchase through lead qualification. In order to ensure that their sales team doesn’t miss out on any high-quality prospects, marketers frequently send a tonne of leads to them to generate high quality lead.
However, a large number of unfavourable encounters may push sales representatives to spend time separating marketing qualified leads (MQLs) from low-quality leads and cultivating connections with prospects who don’t fit the ideal customer profile.
What is quality lead?
Ideal prospects with a high likelihood to convert fall under generating high-quality leads. A candidate is more likely to enrol in your course/ programme or is prepared to enrol if a lead is of higher quality.
Giving values to their stages or activities, such as application paid, registration done, application pending, and interest in the course is an excellent method to categorise leads as high quality.
Sales/couselling team generate quality lead
In order to generate high-quality leads, marketing and sales must collaborate to determine what constitutes a lead in the first place and then align their demand generation strategy with the most crucial customer attributes.
Generating high-quality leads is a crucial step in the sales process, and having a robust Education CRM system in place can help streamline this process. A CRM system allows you to manage and organise leads, track their progress through the sales funnel, and nurture them until they are ready to buy. In this blog post, we will discuss some strategies for generating quality leads in a CRM and how you could prioritise your efforts for maximum enrolments.
1. Optimise your website to generate quality leads
Your website is often the first point of contact with potential leads, so it’s important that it is designed to convert visitors into leads. Make sure your website includes clear calls-to-action, lead capture forms, and relevant content. Use visuals and design elements that grab your prospective student’s attention and make it easy for them to navigate your site.
2. Utilise social media
Social media platforms are great for reaching potential leads and engaging with them. Share valuable content and use paid advertising to target specific demographics. Use social media to build relationships with potential leads and keep them updated on your products and services.
3. Leverage email marketing:
Email marketing is an effective way to reach leads and keep them engaged. Create targeted email campaigns and use automated email sequences to nurture leads over time. Personalise your emails and make sure they are relevant to the recipient. Use A/B testing to optimize your campaigns and improve their performance.
4. Network and attend events:
Organise or attend events where your prospective learners and students are most likely to be. Use these opportunities to grow your presence and leverage them to the best.
5. Use lead magnets:
Offer something of value, like an ebook, webinar, or a campus tour in exchange for contact information. This can be a great way to generate leads and build your email list. Lead magnets are a great way to attract potential leads and build trust with them.
6. Optimise for SEO:
Optimising your website and content for search engines can help increase visibility and drive more traffic to your site. Use keywords relevant to your industry in your website and blog content, meta tags, and image alt tags. Make sure your website is mobile-friendly and has a fast loading speed. This can help improve your search engine rankings and bring more traffic to your site.
7. Implement lead scoring:
Lead scoring is a process of prioritising and categorising leads based on their level of engagement and readiness to buy. This can help your sales and counselling team to focus their efforts on the most promising leads. Use lead scoring to identify the best leads and prioritize them for follow-up.
Final Takeaways
In conclusion, generating high-quality leads requires a combination of different strategies. An Education CRM software can help you manage and organise leads, track their progress through the enrolment funnel, and nurture them until they are ready to buy. By using these strategies and tools, you can improve your lead-generation efforts and increase your chances of closing deals.
With all the built-in tools, Meritto’s (formerly NoPaperForms) Education CRM, lets you automate the complete enrolment process in addition to capturing leads from all channels. From answering questions to notifying follow-up recipients and monitoring applicant activity, you can do it all on a single comprehensive platform.
