Why do Educational Organisations need a
Lead Management Platform?
Traditionally, leads/enquiries for admissions are acquired by educational organisations from different sources and managed in multiple spreadsheets, tools or point solutions. The lack of a centralised lead management system aggravates industry-wide problem of lead leakage and duplication, which further results in inflated marketing spending and lost opportunities.
Meritto (formerly NoPaperForms) Lead Management System, centralises all your incoming leads/ enquiries on a unified platform, ensuring no loss opportunity with zero lead leakage and zero lead duplicity. Whether you have leads/ enquiries incoming from online or education fairs, social media or website, walk-ins or marketing agencies; eliminate lead duplication completely through primary, secondary and tertiary source attribution. Empower your teams to easily monitor the lead source performances, verify leads, prioritise engagement, optimise lead nurturing workflows and drive seamless admission on the go with the Meritto Mobile app. This significantly improves what matters the most in your admission cycle – enrolments!
Ensure Zero Lead Leakage
With every lead, comes a great business opportunity. Centralise all your leads/ enquiries across multiple sources on a one-view powerful dashboard and manage them seamlessly. Capture primary touch points of all the leads/ enquiries from website, social media, marketing agencies, walk-ins, and education fairs, ensuring zero lead leakage and cost optimisation.
Centralise All Leads in a Unified Platform
Centralise all your leads on a unified platform – capture walk-ins as well as all leads generated via offline activities across campus/ branches/ centres and cities. Meritto Lead Centralisation Module eliminates duplicity and helps you visualise complete student history in real-time. Data across campus/ branches/ centres is automatically visible to the Head Branch without any manual data exchange. Capture leads/ enquiries in real-time for all your online and paid lead generation sources, incoming calls, social media, digital agencies and more. What’s more? Allow different campuses/ branches/ centres to upload offline data directly to the centralised repository.
Widget
Embed smart widgets or enquiry forms anywhere on your website to capture every lead/ enquiry.
Social Media
Capture leads/ enquiries from social media campaigns directly on the platform.
Calls
Quickly add all incoming calls/ phone enquiries as leads and integrate your cloud telephony providers.
Publishers or Digital Agencies
Get leads/ enquiries directly from publishers / digital agencies via redirection to your website or an API integration.
Conversational Chatbot
Convert website visitors into leads with Niaa, an AI-based conversational chatbot.
Offline Campaigns
Upload all offline leads/ enquiries acquired from walk-ins, education fairs, seminars, etc.
Meritto (formerly NoPaperForms) Lead Manager at a Glance
Eliminate Lead Duplication
When educational organisations acquire leads/ enquiries from multiple sources, there is a high probability of receiving a single lead/ enquiries multiple times. Eliminate lead duplication completely as the CRM captures instances of enquiries/ leads up to 3 sources- primary, secondary and tertiary source attribution. Empower your teams to easily monitor the lead source performances, optimise lead nurturing workflows and drive seamless admission, without having to rely on traditional sales CRMs/ ERPs/ third-party point solutions. Boost your team’s productivity at individual as well as branch/ campus level, ensuring no two admission counsellors/ sales representatives are nurturing the same prospect.
Distribute Leads efficiently to
eliminate Lead Leakage
For a smooth nurturing process, having a single view of all the leads is not enough. Distribution of leads requires you to know your leads better, segment them based on numerous criteria, and then, allocate them to the right counsellor.
Innovative Source Tracking for Zero Lead Duplicity
The industry-first, non-editable source attribution by Meritto brings complete transparency and accountability to your admission process. Meritto’ CRM captures lead/ enquiry sources at its very first touch point as Primary source followed by other sources as Secondary, Tertiary, and so on. It enables you to track multiple source levels without uploading the lead/ enquiry multiple times. This eliminates lead duplicity completely while attributing dynamically as per Primary, Secondary, and Tertiary sources of your leads/ enquiries. The right source attribution helps you identify your top performing channels and optimise your marketing ROI.
Auto Verify Leads to Optimise your Efforts
Enhance your team’s productivity by optimising their efforts in nurturing only quality leads/ enquiries through the exclusive ‘Student Intent Verification’. All the leads which you centralise in the Meritto’ platform are auto-verified either through email or SMS. This filters out high-quality genuine leads/ enquiries from the pool enabling your teams to optimise their efforts on high intent prospects and ultimately, boosting conversions. Further allocate low intent leads/ enquiries to-and-within branch/ centre level nurturing teams via marketing automation.
Ensure Quality Lead Flow from Publisher APIs
Improve the quality of leads/ enquiries flowing into your system with Dynamic Lead Flow Algorithm. Set up a minimum verification rate of leads as a benchmark only once and see the quality of your leads/ enquiries improve dynamically on a daily basis. This empowers you identify the authenticity of the lead generation source and further modify the number of leads shared via APIs as per their quality.
Manage your leads on the go with Mobile App
Whether your admission counsellors or sales representatives are working from home, on the ground, at education fairs or on campus, they can easily upload all the leads/ enquiries through a quick lead or get a QR code scanned by prospects. Everything is just a tap away!.
Quickly apply your go-to filters for efficient lead nurturing
With Quick Filters in Meritto’s CRM, you can accelerate your lead nurturing process effortlessly. With easy access to filters at the forefront, you can apply the most frequently used ones in seconds, accelerating your nurturing workflow. This intuitive feature ensures your team can quickly tap into essential insights they need, allowing them to stay focused on what truly matters—connecting with leads and maximizing productivity.
Prioritise Engagement with Advanced Filters
Once you’ve acquired your leads, it’s time you make the most of them. Run an advanced search based on the multiple Advanced Filters ranging from field characteristics, source, last activity, payment status and so much more. Save the filters that you have set so you can revisit your prospects again anytime with a single click.
Nurture your leads efficiently to convert more
Personalise nurturing and engage with your prospects through multiple touch points via
marketing automation. Intelligent nudges built into the platform decrease your response time and
ensure that your team intervenes, at the right time. Deliver engaging omni-channel communication
that helps you nurture your prospects, amplify your brand, and shorten the enquiry to enrolment
journey.
Read more about Lead Nurturing.
Reassign your student leads to the right hands, fast and easy
Effortlessly reassign student leads to the right team members with Bulk Lead Reassignment. Whether based on stage, course, or other criteria, you can quickly distribute leads among counselors, boosting your team’s productivity. You can also customize the reassignment process to suit your needs—add new owners, and replace existing ones, ensuring none are unattended and every opportunity is maximized—all while receiving real-time updates and maintaining full visibility over your lead management.
Hear from Our Partners
Meritto has been a big boon for driving accountability with our online content partners who run admission campaigns for us. With the attribution analysis possible through Meritto, we have a real time view on the number of verified leads and completed applications coming from each online partner. This helps us measure the effectiveness of each partner and take informed pricing decisions. Read more
- Dr. Himadri Das, Director General, International Management Institute, New Delhi
Most often than not, we tend to mix-up our process flow. NPF helped us in this as it had predefined set processes that also reduced the use of additional manpower at places. Read more
- Abhay Chebbi, Director Admissions, Alliance University
The onboarding process was quite surprising; as we expected it to take time and effort but guess what: the seamlessness is more than just a thought. It is a practice, a design embedded in the product and the transition from there on has been quite phenomenal: we were up and running in no time. Admissions are complex, and it would be, for anyone without a solution meant to solve the problems that come with it. We are glad we have found our solution: Meritto. Read more
- Gulshan Sehgal, Strategy, Marketing and Admissions Advisor, IIHMR University
The various modules and dashboards that they have developed to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
- Dr. Laxmi Mohan, Director Marketing, ITM University
| Features | Meritto Lead Manager | Other Lead Managers |
|---|---|---|
| Lead Centralization |
Yes |
Yes |
Primary, Secondary & Tertiary Attribution of Sources |
Yes |
No |
| Editable Lead Source |
No |
Yes |
| Smart Widgets |
Yes |
Limited |
| Lead Verification |
Yes |
No |
Lead Distribution Models |
Yes |
Limited |
| User Privacy Control |
Yes |
No |
| Segmentation |
Yes |
Limited |
| Raw Data Module |
Yes |
No |
| Lead Score |
Yes |
Yes |
| Lead Strength |
Yes |
No |
| Dynamic Lead Flow Algorithm |
Yes |
No |
| Advanced Lead Allocation |
Yes |
No |
| Reporting & Analytics |
Yes |
Limited |
| Mobile App |
Yes |
Basic |
