Nurture leads to convert them into students

Deliver targeted, omnichannel engagement experiences to your prospective students to convert and enroll more with our purpose-built lead nurturing solution
 Lead Nurturing For Education Institutions

Why is lead nurturing important for
educational organizations?

Typically, educational organizations receive inquiries from multiple sources for every course/class/program. Due to limited resources, their nurturing efforts are mostly restricted to bulk emails and SMSs. This results in poor contextualized engagement for all prospects, impacting your lead acquisition costs, marketing ROIs, brand reputation, and ultimately, enrollments.

Meritto's (Formerly NoPaperForms) purpose-built lead nurturing platform empowers you to assign the right prospect to the right admissions counselors or sales representatives based on signals and their interest areas– either in a round robin manner or dynamically, based on your preferred custom logic. This can be done manually or completely automated at both, branch level and group level. Intelligent nudges built into the platform decrease your response time and ensure that your team intervenes, at the right time. In short, it optimizes all your nurturing efforts to maximize engagement that ultimately improves your conversion rates.

Deliver right content at the right time through the right channel

Contextually engage your prospects across multiple touchpoints that lead to faster and increased conversions

Calls

Calls

Call prospects directly through the web or via app, with a single click.

Emails

Emails

Create and send personalised emails quickly with an advanced drag-and-drop email builder.

Whatsapp

WhatsApp Business API

Engage deeply with rich media messaging through your verified WhatsApp account.

Calls

Niaa - The Education Chatbot

Nurture prospects 24*7*365 with an AI-based conversational chatbot on Web and WhatsApp.

SMS

SMS

Broadcast personalised, multilingual text messages to your prospects.

Remarketing Connectors

Remarketing Connectors

Retarget your candidates with relevant ads to convert faster.

Features Lead Nurturing with MerittoNPF Lead Nurturing on Other Platforms
Template Creator
Yes
No
Dynamic Lead Allocation
Yes
Partial
Real time segmentation
Yes
Partial
Counsellor Dashboard
Yes
No
Drip Marketing
Yes
Limited
360° Engagement
Yes
No
Remarketing Connectors
Yes
Partial
OneView Lead Profile
Yes
No, scattered information
Lead Score
Yes
Yes
Lead Strength
Yes
No
Marketing Automation
Yes
Partial
Run time Reports
Yes
No

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