How WhatsApp Business API is the new face of lead nurturing?
WhatsApp is the most widely used and preferred channel among all today. With an open rate of over 98%, rich-media messaging, and the ability to broadcast messages to numerous candidates at once, WhatsApp Business API improves your engagement and enhances brand recall like no other channel.
The WhatsApp Business API’s integration in Meritto’s purpose-built platform transforms how your educational organization is using WhatsApp. It empowers you to personalize nurturing via interactive broadcast and sharing real-time updates with the prospects. Scale your enrollments with just some simple clicks as you optimize the counselor/sales representative’s productivity and maximize your marketing ROI.
Enhance your brand’s credibility with a verified badge
Few businesses have official WhatsApp verification, but getting yours verified can make a huge difference. It boosts your brand’s credibility and influences prospects to choose your educational organization. Plus, even if users don’t save your number, your brand name will still appear on WhatsApp. It’s a powerful way to stand out and make a lasting impression.
Broadcast messages & automate replies with notifications
Personalize broadcast messages effortlessly, tailored to each prospect’s enrollment stage, meaning no more static templates. Engage candidates with interactive accounts and instant automated responses, enhancing their learning about your organization. Share application statuses, deadline reminders, exam and tour schedules, and course fee due dates, all from one unified platform.
Automate messages based on the enrollment journey
Automate your nurturing with interactive messages tailored to the prospect’s enrollment stage and scale your conversions more than ever. Simply share direct login links, fee payment plans, acknowledgment slips, and virtual interaction links, enabling them to take the right action just at their fingertips. Simplify the entire inquiry-to-enrollment journey for the prospects as you get to share all critical updates.
Power your conversations with rich-media messaging
Engage candidates with videos and images that highlight their journey with your educational organization. Share exclusive insights about your branch, campus, hostel accommodations, placement cell, student communities, scholarships, and more. Provide detailed schedules and locations for GD/PI sessions, examination or entrance test venues, and other important events. Enhance your communication with audience-appropriate emojis for a more personalized touch.
Create & save custom communication templates
Effortlessly create and store interactive templates within the system, ready to send anytime, anywhere. Keep all your frequently used communications, such as welcome messages or application submission reminders, prepared for immediate use. Personalize each message every time with the use of tokens.
Make conversations that convert with Echo
Echo, our WhatsApp Live Chat platform, empowers your team by centralizing all your one-to-one WhatsApp interactions, turning every conversation into an opportunity to convert. It is purpose-built to ensure every inquiry is contextually engaged & nurtured to foster deeper connections with students—right where they feel most comfortable.
Read MoreAutomate engagement with Niaa
Let Niaa – the purpose-built Education Chatbot designed to engage with your prospective students and learners contextually 24/7. Available on the web, WhatsApp, and Facebook, Niaa offers a delightful counseling experience with a human touch.
Read More
Expand your reach to raw data to identify qualified leads
Send WhatsApp messages directly to your raw data lists and segments in bulk, and instantly create qualified leads in the CRM without any manual effort, ensuring no opportunity is ever missed. This allows you to maximize the potential of your raw data, expand your reach, enhance your engagement, and grow your student base more effectively than ever before.
What’s in it for you?
After reading this ebook, you’ll learn some best practices and actionable insights that will help you:
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Attract more leads and enquiries for your programmes
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Amplify engagement and nurture candidates throughout their admission journey
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Delight with dynamic messages at every stage to convert more leads into enrolments
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Improve your team’s performance and productivity
Learn how Niaa – The Education Chatbot can drive your engagement on WhatsApp Business API
Hear from our partners
NPF is really an amazingly powerful CRM, if properly leveraged, can provide valuable insights about our students or applicants. NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease.
Neeraj Singh, Director Admissions, Reva University
Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our marketing campaigns, counseling efforts, and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today.
Sourabh Rungta, Director, Rungta Group of Institutions
"From on-boarding the platform to internal staff training sessions, they have provided exemplary service and support to make this transition smooth and effortless."
Manoj Kumar Pandey, Chairperson - BIMTECH
The WhatsApp Business app is a standalone smartphone application for small businesses.
The WhatsApp Business API is an interface for medium and large businesses that need to broadcast a high volume of messages, enable business process automation and integrate their existing communication platforms.
WhatsApp Business API enables your institution to engage with your prospective students directly on WhatsApp. You can share pivotal insights about your educational institution, drive high-quality engagement with candidates, and nurture them based on their profile and application details. Using it enables you to share information in multimedia formats without any hassle; you can also take your prospects on a virtual tour of the college so they get a good idea about your institution. It can also be used to reply to queries of applicants and nurture them in a personalized manner.
WhatsApp Business API can be integrated with Meritto, enabling your counsellors and admission teams to engage with applicants in real time. With a single click on both the web and mobile app platforms of Meritto, you can communicate with your prospects. All the communication that happens between the prospects and counsellors gets archived in the system and can be observed anytime. You can also let Niaa, an AI-based Education Chatbot, take over your WhatsApp Business API account to nurture candidates 24 x 7 x 365.
Ready to experience the power of WhatsApp Business API to boost your conversions with personalized nurturing?
