After pandemic, the admission process of schools has undergone majorly. From completely offline to completely online, there has been a total shift in the system. Schools are now receiving a lot of enquiries owing to the ease of the admission process. But they often struggle to convert them to enrolments and settle down with limited enrolments in a cycle. Thus, we are here to help you with admission strategy for schools to enhance enrolments. From creating effective marketing campaigns to building relationships with families, we will cover a wide range of topics. Whether you are an admission head or school administrator, you will find valuable information in this blog post that can help you in your efforts to promote and grow your school. Let’s dive in!
What is Admission Strategy?
An admission strategy is a comprehensive plan that educational institutions use to attract, engage, and enrol students on their programs. It includes a combination of marketing, recruitment, and outreach efforts, as well as policies and procedures for evaluating and accepting applicants. It also includes using different tools and techniques to increase the number of applicants, such as social media, email campaigns, and events like open houses and education fairs.
Additionally, it includes the use of student admission portal and other technology-based solutions to automate and streamline the application and enrollment process. The goal of an admission strategy is to attract a diverse and talented student body, and to increase enrollment and revenue for the institution. A well-designed and executed admission strategy for schools, can help institutions to reach their enrollment goals and build a strong student body that aligns with the institution’s mission and values.
Admission Strategy for Schools To Increase Enrolments
Enrolling students is a crucial process that determines the success of the institution. With the increasing competition in the educational sector, schools need to adopt effective strategies to attract and retain students. Here are some admission strategy for schools to increase enrollment-
Leverage Digital Platforms
In this digital age, it is essential for schools to have a strong online presence. Leveraging digital platforms such as social media, websites, and online directories can help schools reach a wider audience and attract more enquiries. By creating engaging content and utilising digital marketing techniques, schools can increase brand awareness and generate more leads.
Organise Enquiries
Managing enquiries effectively is crucial for converting leads into students. Schools can use customer relationship management (CRM) software to organize and track enquiries. This will help schools to respond promptly to enquiries, follow up with leads, and keep track of the status of each enquiry.
Distribute Enquiries
To maximize enrolments, schools should distribute enquiries among the relevant staff members. For example, enquiries regarding primary education should be directed to the primary school principal, while enquiries regarding secondary education should be directed to the secondary school principal. This admission strategy for schools will ensure that enquiries are handled efficiently and promptly.
Follow Up and Engage with Students
Following up with enquiries and engaging with students is essential for converting leads into students. Schools can use email, phone, WhatsApp, SMS and social media to follow up with enquiries and keep in touch with prospective students. This will help schools to build relationships with students and their families, and increase the chances of conversion.
Make the Admission Process Simple
Simplifying the admission process can help schools to attract and enrol more students. Schools should make the process of applying for admission as simple as possible, with clear instructions and a user-friendly application form. Additionally, schools should ensure that the process is transparent and that all information is readily available to prospective students and their families.
Enhance Enrolments with Meritto (formerly NoPaperForms)
What if we present you with a single solution, using which you can implement all these strategies on a single platform? Meritto’s (formerly NoPaperForms) Admission CRM for schools enables you to centralise all your enquiries on a single platform and enrol them seamlessly. The CRM in Education makes nurturing super easy for you with a personalised 360-degree communication approach. Along with this, the unified platform enables you with a student admission portal, fee payment manager, marketing campaign manager, and much more! Schedule a demo today to learn more about the solution!
