Overseas Consultants or Study Abroad Agents need a purpose-built CRM because it helps them to manage and streamline their operations, leading to increased efficiency and productivity. With a CRM for Study Abroad consultants, they can manage student enquiries, communication, financial transactions, and performance tracking all in one place. Read on to the blog to understand how a CRM helps in boosting conversion rates and streamlining the revenue.
Quick Read: What is B2C CRM and How is it Different from B2B CRM?
Why Study Abroad Consultants Need a Purpose-built CRM?
After being hit hard by the pandemic, the Study abroad business has gained its boom back. Thus, now is the time for agents and consultants to gain competitive edge in the industry by switching to tools like CRM that are built to scale the business. Here are some reasons to understand why study abroad consultants need a CRM-
Centralising Student Data
A CRM allows you to capture and manage all the incoming leads/ enquiries on in a centralised location, making it easy to access and update. This information can include contact details, academic records, test scores, and application status, which can be used to track the journey of students throughout the application process and conversion journey. This information can also be used to provide personalised support and guidance to students, helping them to navigate the application process more effectively.
Quick Read: What is Lead Management? How to Enhance your Lead Conversion Rate?
Manage Communication
Managing communication with students is a critical aspect of the study abroad business, thus, a CRM for Study Abroad Consultants must enable you in doing that efficiently. Consultants can send automated emails, SMS, WhatsApp to students, keeping them informed about important deadlines and requirements for the chosen course and university abroad. Additionally, it allows consultants/ sales agents to schedule and conduct virtual meetings with students, which can be especially useful for those who are located in different parts of the world.
Track Opportunities
Another major advantage of using a CRM is that it enables overseas consultants to track their leads and opportunities, giving them an overview of the sales pipeline and forecasting future revenue. Thus, the sales team can clearly convert leads efficiently and will be able to cross-sell the opportunities. This information allows them to plan and budget accordingly, and make necessary adjustments to their sales strategy.
Financial Management
Integration with financial systems such as accounting software, to automate financial transactions and record keeping is another benefit that comes handy with the CRM. This helps in reducing errors and improving the accuracy of financial records. Additionally, it can be used to generate invoices and receipts, which can help to streamline the billing process.
How will a CRM for Study Abroad Consultants Enhance Business Efficiency?
A CRM for Study Abroad consultants can enhance the efficiency of the teams in several ways. Some of the most fundamental ones with respect to the overseas education business are:
- Better Lead Management: A CRM can helps agents track leads, centralise them and communicate with potential students throughout the sales cycle, making it easier to identify and follow up with the most promising prospects.
- Enhanced Nurturing: The most advantageous feature of a CRM is the ease it bring in nurturing. As the leads are centralised and it powers communication as well, nurturing becomes super easy with it. Sales representatives/ admission counsellors can nurture effectively by sharing personalised communication.
- Streamlined Communication: A CRM for Study Abroad Consultants allows you to easily share personalised SMS, Emails, and WhatsApp. Track and manage communication with potential and current students, as well as their parents and university representatives, in one place.
- Campaign Management: Study abroad agents run tonnes of marketing campaigns on several online and offline channels. Managing them with the help of a CRM brings out efficient results as the admission counsellors can easily track which marketing channel i performing the best and the most active source of leads.
- Increased Productivity: By automating repetitive tasks and providing easy access to student information, a CRM can increase an agent’s productivity by allowing them to work more efficiently.
- Improved Team Collaboration: A CRM can be shared by multiple team members, allowing them to work together more effectively, reducing the chances of duplication of efforts and providing better customer service.
- Improved Data Access: A CRM for study abroad consultants centralises all student information, leads data, marketing data, and other beneficial data in one place, making it easy for agents to access and update student and team performance records, reducing the time spent on administrative tasks.
- Metrics and Performance Tracking: A CRM can help agents to generate reports on student engagement, conversion rates, and other metrics, providing valuable insights into the effectiveness of their efforts and allowing them to make data-driven decisions.
In conclusion, a CRM is an essential tool for agents, providing a centralized system for managing student information, communication, financial transactions, and performance tracking. It helps to streamline operations, increase efficiency and productivity, and improve the overall student experience. Thus, it’s high time that study abroad agents now make the right choice for their business and switch to Meritto (formerly NoPaperForms) CRM for Overseas Consultants. Schedule a demo today!
