Every business owner is aware of the need of putting in place a solid lead generation plan to focus on high-quality prospects who are more likely to become clients. Nevertheless, producing high-quality leads is a difficult undertaking. A poll of marketers found that one of their biggest lead generation issues is finding high-quality leads. Here, we’ll discuss this problem and potential solutions in reference to an educational organization and how Google ads lead connectors are significant for that.
Quick Read: What is Strategic Remarketing?
What is Google Ads Lead Connector?
Google Ads Lead Connector is a powerful tool that can benefit educational institutions by streamlining their lead generation and enrolment processes. This tool connects a Google Ads account with a CRM or marketing automation platform, allowing educational institutions to capture and manage leads directly from their Google Ads campaigns. In this blog post, we will discuss the benefits of using Google Lead Ad Connector for educational organizations and how it can help them improve their enrolment process.
Benefits of using Google Ads Lead Connector
- Easily Capture Leads: It allows educational institutions to easily capture leads from their Google Ads campaigns. When a potential student clicks on an ad, they are prompted to fill out a form with their contact information. This form can be pre-populated with information from their Google profile, which can help to increase the number of completed forms. The leads are then automatically synced with the institution’s Education CRM or marketing automation platform, making it easy to manage and follow up with potential students.
Wondering how will you manage your captured Leads? Well, here is a quick read for you on lead management!
- Segment Leads based on Ads: Another benefit of using Google Lead Ad Connector is its ease to segment leads based on the ad that prospects/ leads clicked on. This can help you to better understand which ads are driving the most leads and conversions and when to optimize the marketing efforts. For example, if an ad for a specific program is generating a lot of leads, the institution can create a targeted campaign to reach out to those leads and encourage them to enroll.
- Enhance Enrolments: Lead Connectors can also help you to improve the enrolment process by providing prospects with valuable insights about the educational institution/ chosen program. By analyzing the information provided by potential students, institutions can identify patterns and trends that can help them to better understand their target audience. This allows you to create more effective marketing campaigns and improve the enrolment process.
- Automated Nurturing: Google Lead Ad Connector helps your organizations to automate their follow-up process when connected to the right CRM for your organization. Once a lead is captured, institutions can set up automated emails and other communications to keep in touch with potential students and encourage them to enroll. This can save a lot of time and resources, allowing you to focus on other important tasks, and enhancing efficiency.
Boost Conversions with Meritto’s (formerly NoPaperForms) Education CRM
Allows you to easily capture leads from their Google Ads campaigns, segment leads based on the ad that they clicked on, and provide valuable insights into their leads; Meritto’ Education CRM comes with Google Ads Lead Connectors. Allowing you to stay on top of things, the CRM helps you in automating the follow-up process, saving them time and resources. Switch to Meritto Education CRM today and empower your educational organizations to grow the enrolments process and increase the number of students you enroll.
