Whether you approve of it or not Facebook is one such social media platform that helps you maintain a brand and boost engagement through campaigns. And Facebook advertising tactics for education don’t spontaneously appear; they require a lot of effort. It can take a lot of time and effort to generate Facebook ads for your educational organisations and you might not see much in the way of lead creation as a result.
What are Facebook Lead Ads?
Facebook Lead Ads are a type of advertising on the social media platform that allows businesses to collect contact information from potential customers directly within the ad. This eliminates the need for users to navigate away from Facebook to fill out a form on a website, making the lead-generation process more seamless and efficient.
8 Ways to Scale Enrollments Using Facebook Lead Ads
- Use Custom Audiences: Facebook allows you to create custom audiences based on demographics, interests, and behaviours. This allows you to target your ads to the right people, increasing the likelihood of getting leads.
- Utilise Lookalike Audiences: Facebook’s Lookalike Audiences feature allows you to reach new potential students who are similar to your current students. This can help you scale your enrolment efforts by reaching a new, but similar audience.
- Use Video Ads: Video ads are a powerful way to grab attention and convey information. Use them to showcase your organisation, programmes, and student life to potential students.
- Use Carousel Ads: Carousel ads allow you to showcase multiple images or videos within a single ad, which can be an effective way to highlight different programmes or aspects of your organisations.
- Optimize for Mobile: Facebook Lead Ads are optimised for mobile, so make sure your ads are too. This will help ensure that your ads are seen by the right people and that the lead-generation process is smooth on mobile devices.
- Use Retargeting: Retargeting allows you to show your ads to people who have already shown an interest in your institution by visiting your website or interacting with your ads. This can help increase enrolment by reminding potential students.
- Utilize Lead Generation Templates: Facebook offers lead generation templates, which can make it easy to create a lead form that fits your institution’s needs. This can help streamline the lead generation process and increase the number of leads you receive.
- Track and Analyse Performance: Facebook provides robust analytics for lead ads campaigns, which can help educational organisations to track the performance of their campaigns and optimise them for better results.
In conclusion, generating Facebook leads can be a powerful tool for educational organizations looking to scale their enrolments. By utilising the features and best practices outlined above, institutions can reach more potential students and make the lead-generation process more efficient.
