The choice of which educational organisation to choose is a significant one for the majority of students, one that frequently requires great consideration and discussion. Even though we are aware of how difficult this choice might be, how frequently do we send just one or two emails to prospects and expect them to submit an application? This is why drip marketing is of high significance in the education industry.
Drip marketing can help you with this. It consists of a sequence of emails sent over time to a specific audience, with a compelling call to action (CTA) in the end. Drip campaigns are made to assist you in establishing a rapport with prospects, which boosts conversion rates.
Quick Read: What is Strategic Remarketing?
What is Drip Marketing?
Drip marketing is a powerful tool for education marketing, as it allows you to nurture leads and build relationships with potential students over time. By sending a series of targeted emails, you can provide valuable information and resources, while also keeping your educational organisation top-of-mind. In this blog post, we will explore the benefits of drip marketing in education marketing in a CRM and provide tips on how to leverage this strategy to increase enrolment and engagement.
An Education CRM is a powerful tool that can help you leverage drip marketing in education marketing. It allows you to manage and organise all of your interactions with leads and students and automate your marketing campaigns. By integrating your CRM with your drip marketing strategy, you can create a seamless experience for your audience, and increase the effectiveness of your campaigns.
Difference between Drip Marketing & Traditional Marketing
It’s important to understand what drip marketing is and how it differs from traditional email marketing. Drip marketing refers to emails that include a variety of content, such as welcome messages, educational resources, and promotional offers. Whereas traditional email marketing refers to typically sending one-off emails to a large group of people. Drip marketing allows you to tailor your message to specific segments of your audience, based on their interests and behaviour.
One of the main benefits of drip marketing in education marketing is that it allows you to nurture leads over time. Many students take several months or even years to research and decide on a school or program. By sending a series of targeted emails, you can provide valuable information and resources that will help them make an informed decision.
Here are a few tips on how to leverage drip marketing in education marketing through a CRM:
- Segment your audience: One of the main benefits of a CRM is that it allows you to segment your audience based on a variety of criteria, such as program of interest, stage in the decision-making process, and behaviour. By segmenting your audience, you can create targeted drip campaigns that are more likely to be relevant and engaging.
- Automate your campaigns: A CRM allows you to automate your drip campaigns so that emails are sent to the right audience at the right time. For example, you could set up an automation that sends a welcome email to new leads and then sends follow-up emails with information about the admissions process, financial aid, and campus life.
- Personalise your messages: A CRM allows you to personalise your messages by including dynamic content such as the lead’s name, a programme of interest, and location. Personalisation can increase the open rates, click-through rates, and conversions of your campaigns.
- Track and analyse the performance of your campaigns: A CRM allows you to track and analyse the performance of your campaigns, by monitoring metrics such as open rates, click-through rates, and conversion rates. This data can help you identify what is working and what is not, and make adjustments as needed.
- Nurture leads: A CRM allows you to nurture leads over time by creating drip campaigns with a series of emails that provide valuable information and resources. By providing this information in a series of emails, you can help leads move through the decision-making process, and increase the likelihood that they will ultimately enrol.
- Retargeting: CRM allows you to retarget leads who have not converted yet, by sending them targeted campaigns with relevant information and offers.
You can also use analytics and testing to measure the success of your drip marketing campaigns. By tracking metrics such as open rates, click-through rates, and conversion rates, you can identify what is working and what is not, and make adjustments as needed.
Automate your Targeted Communication with Meritto (formerly NoPaperForms)
In conclusion, drip marketing is a powerful tool for education marketing, as it allows you to nurture leads and build relationships over time through a CRM. By segmenting your audience, creating targeted emails, and using analytics to measure success, you can increase enrolment and engagement for your educational organisation. Meritto Education CRM allows you to step up your game of marketing automation in real-time as you sit back and watch your enrolments scale.
