Google retargeting is a powerful marketing activity that allows businesses to reach out to the prospects who have once visited their website but had not taken any action to make the purchase. By using a simple piece of code, businesses can track the actions of those candidates and display targeted ads to them as they browse the web. In this blog post, we’ll discuss how to use Google Retargeting in CRM to increase conversions and boost sales.
What is Google Retargeting?
Google retargeting, also known as Google AdWords remarketing, is a form of retargeting that uses the Google AdWords platform to display ads to users who have previously interacted with a business’s website or mobile app. Google remarketing allows businesses to create targeted ad campaigns that reach users who have visited their website or used their app, and to display ads to these users as they browse other websites within the Google Display Network. It can be used to reach users on desktop and mobile devices, and can be targeted based on a user’s previous interactions with a business’s website or app, such as which pages they visited or which products they viewed.
Additionally, the remarketing lists can be segmented based on certain criteria like purchase history, duration of visit and many other factors. Businesses can use remarketing to increase brand awareness, drive website traffic, and boost sales.
How to Set Up Google Retargeting in CRM?
First, you’ll need to set up a re-targeting campaign in Google AdWords. This is a simple process that involves creating a new Ad group and choosing the “re-targeting” option. Next, add a piece of code to your website that will track the actions of your potential students. The IT team of your organisation can easily add this code in your website. Often, IT experts/ web developers add code “re-targeting pixel”, provided by Google.
Once you have the re-targeting pixel in place, you can simply add Google Retargeting in CRM and begin to segment your audience based on their actions on your website. For example, you can create different ad groups for candidates who have shown interest in your courses but have not yet completed moving ahead, and for candidates who have previously been your student. This allows you to create highly targeted ads that will be more likely to convert into sales.
Benefits of Using Google Retargeting in CRM
- Reach Out to Warm Leads: One of the key benefits of using Google retargeting in your CRM is that it allows you to reach out to warm leads who have already shown an interest in your educational organisation. This can be particularly effective for organisations that have a high abandonment rate in your lead-to-application stage as retargeting ads can serve as a reminder for these candidates to complete their purchases.
- Enhance Brand Recall: Another benefit of Google Retargeting in CRM is that it allows you to create a sense of urgency for your prospects/students. For example, you can create a timeline on your course or degree forms, for candidates who have abandoned their half-filled form or incomplete application. This can be a powerful motivator for them to take action and complete a purchase.
- Boost Sales: By tracking the actions of your candidates, you can gain valuable insights into their behaviour and preferences, which can be used to nurture them better, leading to enhanced sales.
Overall, Google retargeting is a powerful marketing tool that can be used to increase conversions, boost sales, and personalise the customer experience. By setting up a Google Retargeting in CRM and adding a re-targeting pixel to your website, you can begin to segment your audience and create highly targeted ads that will be more likely to convert into sales.
Final Words
Your educational organisation can segment audiences based on their actions on the website, such as those who have shown interest in your organisation but have not yet completed the form, and candidates who have previously filled out the application and didn’t turn up to the personal interview with your counsellor. This allows businesses to create highly targeted ads that are more likely to convert into sales, ultimately increasing conversions and boosting sales. Meritto‘s (formerly NoPaperForms) Marketing tools allow you to do it all from a single platform, from capturing candidate interest and send personalised communication to them to retargeting based on.
