Facebook Lead Ads are a powerful tool for lead generation in the education industry. With over 2.8 billion monthly active users, Facebook is one of the largest social media platforms in the world, making it an ideal place for educational organisations to reach potential students and generate leads. In this blog, we’ll take a closer look at Facebook Lead Ads, what they are, and how they can be used to generate leads and increase enrolments in the education industry.
Quick Read: Why should educational organisations use Facebook Lead Ad Connector?
What is Facebook Lead Ads?
Facebook Lead Ads are a type of Facebook ad that allows businesses to collect leads directly from the Facebook platform. The ads feature a form that is pre-filled with information from the user’s Facebook profile, making it easy and convenient for them to provide their contact information and express interest in a product or service. When a user taps on the ad, the form opens within Facebook, eliminating the need for them to leave the app and visit a separate landing page. This results in a higher conversion rate, as the user experience is smoother and less disruptive.
The collected lead information can then be used by the business to follow up with the user, provide more information, and convert them into a customer. Facebook Lead Ads are a valuable tool for lead generation, especially for industries like education, where the goal is to reach potential students and generate leads for online courses and programs.
Quick Read: How to use Facebook re-targeting in CRM?
Why Facebook Lead Ads is useful for Generating Leads in Education Industry?
FB Ads are useful for generating leads in the education industry because:
- Targeted Audience Reach: Facebook has a large user base and advanced targeting options, allowing EdTech companies to reach the right audience with their lead generation campaigns.
- Convenient Lead Collection: With the pre-filled form, users can quickly and easily provide their contact information, making the lead generation process less disruptive and more convenient.
- Improved Conversion Rates: The seamless user experience provided by Facebook Lead Ads results in higher conversion rates compared to traditional landing pages.
- Cost-effective: Facebook Lead Ads are a cost-effective way to generate leads, as they typically have a lower cost per lead compared to other digital advertising methods.
- Customisable Forms: Another factor for Facebook Lead Ads is the customisation of forms. The forms in Facebook Lead Ads can be customized to meet the specific needs of the EdTech company, allowing them to collect the information that is most important for their business.
- Integration with CRM: The collected lead information can be easily integrated into the EdTech company’s CRM, making it easier to manage and follow up with leads.
- Measurable Results: The results of Facebook Lead Ads campaigns can be easily tracked and measured, allowing EdTech companies to continually optimize and improve their lead generation efforts.
How to Set Up an Account?
Setting up Facebook Lead Ads is a straightforward process that can be completed in a few simple steps. Here’s how to do it:
- Create a Facebook Business Account: To begin the set up, you’ll first need to create a Facebook Business Account. This will give you access to the Facebook Ads Manager, where you can create and manage your advertising campaigns.
- Define Your Target Audience: Next, you’ll need to define your target audience by selecting the geographic location, age, gender, interests, and other demographics of the people you want to reach with your ads.
- Choose Your Ad Placement: Choose the placement for your ads, such as Facebook news feed, Instagram feed, or Stories.
- Create the Ad: In the Ads Manager, create a new ad campaign and select Lead Generation as the campaign objective. Choose your ad formats, such as a single image or carousel, and add your ad copy and images.
- Add a Lead Form: Next, you’ll need to add a lead form to your ad. You can customise the form to include fields like name, email, phone number, and other information that is relevant to your EdTech business.
- Preview and Launch: Preview your ad to ensure that it looks and functions as expected, and then launch the campaign.
- Monitor and Optimise: Once your campaign is running, monitor the results and make any necessary adjustments to optimise your ad for better performance.
Overall, Facebook Lead Ads are a valuable tool for EdTech companies looking to generate leads and increase enrolments in the education industry. With its large audience reach, convenient lead collection, and cost-effectiveness, it is a powerful way to reach potential students and grow your business. You can simply integrate Facebook with Meritto (formerly NoPaperForms) Education CRM and scale your enrollments with catchy Facebook Ads!
