What is Mutually Exclusive Impact or MEI?

Typically, the educational institutes acquire leads and applications from various sources. It actually means they might involve the call, website, digital marketing campaigns, chat, agencies etc. A single applicant might also apply from different channels for the same institution. The lack of transparency results in inflated marketing costs, depleted ROI and poor conversion. Keeping this in mind, we at Meritto (formerly NoPaperForms) has brought you Mutually Exclusive Impact, a One View dashboard to uniquely identify the impact of each source in your entire admission process.

From inquiry to enrollment, Exclusive Impact shows the number of unique leads sent by a particular source without any secondary attempt. If you remove that source, you remove the mutually exclusive enrollment of that source as well. The Mutually Exclusive Impact on MEI quantifies the impact of a lead source in your admission process with a unique MEI number and percentage. With the real time access to this MEI number and percentage, you can actually optimize your lead acquisition strategy. It also ensures accountability, transparency, and based attribution of each of your lead sources.

This helps you to run a progressive, data driven marketing campaign and maximize your ROI.